Growing up in a female household meant that issues were dealt with in a practical, no-nonsense manner.

As a nurse, my mother took a holistic approach to healthcare. When my atopic eczema flared, her response was to treat it with cocoa and shea butter, which she applied three times a day. My diet consisted of five colours on a plate at mealtimes and I was brought up to have healthy respect for Planet Earth and sustainability. These are the influences that formed my mantra for life.

When my daughter Mimi was born in 2006, I was surprised to find that personal care products for babies and children had not moved on since I was a child. When my second child Bella arrived in 2008 suffering from severe Atopic eczema, I discovered that eczema care hadn’t moved on either.

My quest to find a natural and soothing solution for my children’s skin was the catalyst for the creation of Childs Farm. The goal was to create products for all aspects of bathing and washing. They would be made of natural origin ingredients, soothe eczema-prone skin, smell nice but not irritate. I wanted to make bath time fun for everyone – even those with poorly skin.

My journey was far from easy – divorce, losing my home, living on credit cards – but my belief in Childs Farm was rock-solid. I knew it was the best in class and could see that it resonated with children and worked with all types of irritated skin.  I put my own money – and the money of my 25 investors – where my mouth was and by 2019, Childs Farm had become the UK’s leading personal care brand for babies and children.

In 2022, 12 years after I registered the company, I sold 92 per cent of Childs Farm to personal care company PZ Cussons Plc for £36.8mn.  PZC are perfectly positioned to grow the brand internationally to fulfil my ambition of Childs Farm becoming one of the top five personal care brands in the world.