The Telegraph

Joanna Jensen, CEO of Childs Farm, shares the inspiring story behind the top-selling baby and child personal care brand in the UK.

Inspired by her daughters' struggles with sensitive skin during bath time, Jensen embarked on a mission to create natural, enjoyable, and safe toiletries for children. The journey from prototypes stored in her barn to a thriving business involved sheer determination, word-of-mouth marketing, and three rounds of angel investment fundraising.

Jensen emphasizes the importance of understanding government initiatives like the Enterprise Investment Scheme (EIS) and recommends building companies with the support of experienced angel investors. Today, Childs Farm exports globally, with a turnover of £5.7m, and Jensen highlights the authenticity and personal connection that small cosmetics companies can offer in contrast to big corporates.

You can read the article with The Telegraph here