Kochie's Business Builders

Ten years ago, having a purpose-driven business was a “nice to have” – a cherry on the top of your marketing and trading strategy. Consequently, and depressingly, many companies did the bare minimum; at best, slowly reviewing their supply chain and people policies; at worst, green-washing or creating a “woke culture”, writes Joanna Jensen, Founder and Chair of Childs Farm.

Today, this is simply not acceptable. Consumers are far savvier and choosey. Quite rightly. And, for many, there is an expectation that purpose and ethical trading has to be baked into the DNA of a brand if they are to entertain becoming a loyal customer.

Read the article here