Financial Times

Joanna Jensen, founder of Childs Farm, shares her entrepreneurial journey from addressing her daughters' skin issues to building a successful baby and child skincare brand.

Starting in 2011, Jensen grew the company from her farmhouse, overcoming challenges, and achieving a £17 million turnover by 2021. The brand gained significant attention when a social media post went viral, leading to a surge in sales.

In 2022, Jensen sold a majority stake to PZ Cussons for £36.8 million but retained an 8% stake, continuing as the brand ambassador. She reflects on overcoming personal and business challenges, the impact of COVID-19 on manufacturing, and the importance of understanding consumer needs and government initiatives.

Read the Financial Times article here