Women’s Wear Daily

Childs Farm founder, Joanna Jensen, shares her journey of building a successful baby and child personal care brand in the UK.

Born with the painful, chronic skin condition and one of her young daughters suffered from it, too, Jensen's personal experience led her to create a gentle and sustainably made alternative to traditional treatments. After achieving significant success in the UK, she sold a majority stake to PZ Cussons for £40 million, with plans to expand into the lucrative U.S. market.

The brand's focus on quality, affordability, and sustainability, along with achieving B Corp certification, contributes to its growth. Jensen, now a minority shareholder, continues to innovate with the recent launch of SlumberTime products. Additionally, she actively supports female business founders and advocates for women in science. Read more about Childs Farm's inspiring journey and its mission to make children happy in their skin.

Read the article here