Evening Standard

Do you really need to start to think about an exit when your start-up is just a newborn? Founders who’ve been there, and sold that, reveal how to organise a brilliant exit – and why doing so can leave you with mixed feelings...

You’d have made a bad career move if you spent your first day in a new job working out how to leave it. But when you’re starting a business, having an exit plan from the outset is a good idea, according to entrepreneurs who have been there – and sold that.

Joanna Jensen, whose kids’ toiletry business Childs Farm was sold to listed soap-maker PZ Cussons for some £40 million in 2022, said she always had an eye on the exit. 

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