Swansea University

Former Investment Banker Joanna Jensen is the founder of the UK’s number one baby and child personal care brand, Childs Farm, which she created in 2010 as a result of her own daughters’ sensitive and eczema prone skin. 

When did you make the decision to start your own business and how did your journey begin?

I've been entrepreneurial since I was a child. My grandmother was an entrepreneur and ran a string of hotels along the South Coast. My grandfather had a ‘proper job’ as a sugar broker, so my grandmother looked after the hotels. When they retired, my grandparents wanted to focus on their real passion, which was buying and selling antiques. My grandmother became the most phenomenally successful antiques dealer, sending containers of brown and Regency furniture as far afield as Australia and San Francisco. During the 1970s, she was at the forefront of rescuing Regency furniture as due to the high taxation, big houses were being sold for next to nothing with their owners burning the furniture as there was no interest to purchase it.

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